Made In Somewhere, 2020

Selfie filter made from scans of care labels. The labels change every 0.5 seconds on a loop and are mapped to cover the eyes.

View work: Open instagram, click on your stories (Your Icon top left of screen) Search Instagram filter titled ‘Made in Somewhere’ by @sophie__cunningham, take a selfie to experience the artwork.

Made in Somewhere explores the mystification of labour in fast-fashion.

"In the first weeks of the lockdown, I cut the care label from each item in my wardrobe. The small label creates a convenient obfuscation of the production process for the consumer, as the brand does not desire drawing attention to the fabrication of fast fashion garments often in poor working conditions in developing countries. During the video, labels loop over my eyes to illustrate an obscuring of vision. This filter caricatures this idea of a ‘blind consumer’, using my personal wardrobe as an example."

 © Sophie Cunningham 2020